Dwellness
Brand IDentity Design
Michelle, the visionary behind Dwellness and a Feng Shui expert, is passionate about transforming homes into harmonious, soulful sanctuaries. She sought a brand identity that authentically embodied her mission. We crafted a bespoke logo suite, cohesive color palette, refined typography, thoughtful iconography, and detailed brand guidelines. The result? A serene and nurturing brand presence that elevates Dwellness, magnetizing dream clients and empowering Michelle to confidently grow her business.
Photography by: Sophia El’Rae Agency
A look into our
Project Goals
The founder, Michelle, aimed to inspire modern, compassionate women to transform their homes into sanctuaries of healing and connection. The challenge was creating a polished brand identity that reflected the depth and beauty of this mission. Through a cozy, warm, and sophisticated creative direction, we designed a visual experience that feels intimate and empowering. The flowing “D” in the logo embodies personal care, while the intertwined monogram signifies unity, mirroring the transformational journey Dwellness offers its clients. A soothing color palette and organic textures brought this vision to life, creating an aesthetic that exudes elegance and grounding energy. Since rebranding, Michelle has confidently raised her prices and attracted dream clients who trust her expertise and vision—proving that intentional design fosters growth and success.
